Google

Google

Google is a web search engine that was founded on 4th September 1998. The parent company of Google is Alphabet Inc. This was part of a restructuring done in 2015 in which Google and various of its subsidiaries came under Alphabet Inc. The founders of Google were Larry Page and Sergey Brin. Google was unique because of the method is employed for the search, as Google ranked page not only based on the content, but it differed on one crucial aspect, and that aspect was how many different web pages got linked back to it.

This unique algorithm was patented with the name of. – Page Rank algorithm. Although, Page Rank algorithm is still one of the core elements of Google today many other algorithms have evolved which makes Google so popular today and has emerged as one of the most used search engines today. The current CEO of Alphabet Inc. is Sundar Pichai.

About Google Services

In general, Google search is one of the most popular services of Google in the public eye and perception, but, Google provides a range of products and services, and the range and coverage is so exhaustive that it almost covers every single aspect of the digital world around us. We will list down a few of the popular and most widely used products and services that Google offers.

Google Search Engine

Whenever you consider or think of something, the first thing which any person does today is to search that thing upon the internet. And the first point of contact in most of the cases which an individual has is with the Google Search Engine. Google’s search engine today has the highest market share and is way ahead of other search Engines. And interestingly conception of Google began with a PhD project in the 1990s at Stanford University. 

Google Chrome

A web browser must not be confused with a web search engine. A Web browser is an application through which you connect to the world wide web. And a web search engine lists down the list of links for the keywords you are searching. In terms of web browser, too, just like the web search engine, the Google browser is one having the largest market share followed only by Safari web browser.

Gmail

Though the conception of the electronic messaging system was thought of as early as the 1960s it was only after the mid-1990s that Email emerged as such a powerful medium of exchange of messages all across the globe. Google offers email services through Gmail and is very widely used by users for individual purposes and also by a range of companies and corporations. The main popularity of Gmail lies in the fact that it is very easily and comfortably accessed by almost any internet-enabled device.

YouTube

One of the products of Google that have completely revolutionised various sectors including the entertainment sector, Education, Business and what not. It was initially conceived and developed by 3 former employees of PayPal and was later acquired by Google back in 2006. Today, it is used not only for entertainment purposes but also reaches the length and breadth of developing and under-developed countries where the formal education infrastructure has not reached but is cutting across the divide and providing some of the education content at the fingertips.

Google Drive

Cloud storage is one of the models of data storage in which the data is stored in what is called ‘logical pools’ and these logical pools are said to exist on a platform called a Cloud. In the domain of cloud storage too, Google emerges as one of the top performers. Google Drive, the name with which Google offers its cloud services, is one of the most popular cloud storage services providers. Google offers free15 GB of storage with a google account and can be easily expanded at affordable prices.

Google Maps

Google Maps is another popular service that Google offers. It comes in a variety of forms as it offers a street view, Satellite views and many other modes of accessing it which makes it one of the most popular mapping services providers. Today, Google maps are not only used by individuals but also supports a range of different navigation-based services of different sectors whether it is food delivery, or transportation, or geo-tagging of places which helps Governments in targeted delivery of goods and services to its population with the least leakage. The number of services that Google maps provide is immense and it is only growing on a high scale.

There are many other services and products which Google offers like the Android operating system, Google AdSense, Google Docs, Google Powerpoint, Google Sheets, etc. As we discussed earlier too, in today’s world, it seems we are surrounded by these products and services of Google and that has made out lives so easy and comfortable.

Google Branch Locations

Google has today 70 offices across 50 countries all over the Globe. The Google Headquarters is situated in Mountain View, California State, United States. Google has its offices across the world divided into regions namely North America, Latin America, Europe, Asia-Pacific, Africa and the Middle East.

Why its popular

We will end this Blog with one of the most important questions which many people think, what is makes Google so popular. There are much reason for this but we will try to list down a few of the most important reasons:

Unique ability to accept failures

Failures are the cornerstone of success which most of us have heard. It is this line that Google has always believed in and has never run away from failures. There have been more than one instance and products and services in which Google was not able to deliver like Google Word, Dictionary or Wave. Google accepted it and in fact, used some of the major features of these products in other products. One of the prime examples of this is the multiple people collaborating at the same time on a document of Google Wave and was very well integrated with Google Drive and Google Docs.

Constant Innovation

The innovation lies at the core of the success of not only Google as an organisation but also reflects in its products and services. It always tries to look at what people in general need and that might make life easier and more comfortable. It is this ethos of Google that makes it stand apart.

Launch, Adapt, Accept and Change

We also notice the small changes and versions which Google constantly brings in and we mostly don’t feel those small changes for one update. But over some time, with these small changes and updates, the improvements reflect in a longer period. We can only strive for perfection as it is said and Google follows a similar line and constantly tries to update its existing products and services that are up to date with the changing trends.

Out of Box thinking approach

Google tries its best always to do things out of the box and that surprises many of its users. Small things like dark themes, in-built video players and we can keep on counting the many changes and features which Google regularly brings in. This out of box thinking ability has got into the culture of the Company and the workforce and its entire management always tries that some services or products can surely be created which can change the world for the better and makes the life of every individual simpler than it was yesterday.

As a Digital Marketing Expert, We share our digital experiences.
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