Content is not the king but the kingdom. It is the content that ropes in the interest of the target audience towards your website. Professional SEO companies hire expert content writers to weave SEO optimized content that is interesting, engaging and information. Unique and alluring content positions your website among the top rankings of the leading search engine ranking pages.
However with the advent of new technology, many firms use Artificial Intelligence to generate SEO content. However content generated automatically using AI writing tools is against Google’s web master guidelines.
The content that is automatically generated with AI writing tools is considered spam as per search engine’s web master guidelines. The systems of Google will lack the ability to detect AI generated content without any help of human reviewers.
Here’s how the search engine giant Google views the use of these tools
Automatically generated content is against Google’s Web Master Guidelines
Irrespective of the tools used to create it, content written by the machines is considered automatically generated. For Google using machine learning tools to generate your content is essentially the same as if you are not just shuffling words around or looking up synonyms or doing translation tricks that people used to do.
Even though the content quality is better than the really old school tools, it is still automatically generated content and that the menus are still against the webmaster guidelines. So it will be considered as spam by the Google when optimizing your website for the search engine rankings.
Can Google detect AI generated content?
A follow up question regarding Google’s ability is to locate content written by machine learning tools. If the Google’s web spam team happens to find the AI generated content, they are authorized to take action on it.
The search engine giant does not want your AI generated SEO spam content. AI carries a lot of benefits for marketing teams and content writer. Here is an overview of the benefits of using an AI content generation tool.
- Creating creative content with the click of the button: As a content writer and SEO personnel one might understand the process of marketing campaign especially content creation is not a cake walk activity. A content writer has to produce creative, authentic and informative content in the right way. AI software can help you get rid of the writer’s block by giving you many creative possibilities to choose from.
- Speed the content writing work: Time is money and this thing puts pressure on the content writers. The onus of delivering authentic, informative and engaging content at the right time is on the content writers. AI speeds up the process of content writing and it is beneficial to the content writers. All one need is to type few keywords in the AI content generation tool, click the button and after few seconds you already have your marketing copy.
- Aiming at your target audience: Before the advent of AI, the content writer looked through magazines and surfed via the internet to find out what customers are looking for and what competitors provide. However, AI is more precise than the human mind and is able to use information about your audiences as well as your company to create the content that is weaved in sync with the target audience preference.
As per Google, Automatically AI generated content is been generated programmatically. In cases where it is intended to manipulate search engine rankings and not help users, Google may take actions on such content.
Some example cases include:
- Text that makes no sense to the reader but which may contain search keywords
- Text weaved and translated by the automatic tool without human review or curation before it is being published
- Text that is generated via automatic process
- Text that is generated using automated synonymising or obfuscation techniques
- Text generated from scraping atom/RSS feeds or search results
- Combining or stitching content from various web pages without adding sufficient value.
Here are some of the risks of AI generated content:
- A manual action can have serious consequences for your brand or business. Apart from all the resources that is being put into this kind of content, it is important that one will have to sink even more resources into cleaning up the mess and getting back into Google’s search results.
- AI generated content is more advanced than the older content weavers; it is still basically the same thing. Old school content writing, is coping other people’s work that already exists online probably including the competitors. So the content writer is just altering the words and ideas of others.
- Low quality: With AI content you get robotic content that needs an extensive editing. With the same time and resources you invest in the technology, one can hire a human content writer.
Benefits of AI content:
- Reduced writing time: It takes for content writer to weave content but AI content can cut down this time. One should factor in a resource for proofreading whatever content one gets.
- Budget-friendly: Good content comes at the cost. AI content could be great if you are living on limited resource or budget or may want to operate in a niche with low competition.
- Idea generation: AI can help come with great ideas for content. It can be used for brain storming content ideas.
Final words
AI can help with the content creation but even then human layer is required. Make sure that client is comfortable with and is aware of any and all the risks of using AI generated content.
